Posts Tagged prestige

Do companies have personalities?

Corporate Personhood by Jared Rodriguez / t r u t h o u t

I guess this corporation has a split personality.

When clients talk about the kind of organisations they would like to work for, what words do they use?

Creative?

Friendly?

Responsible?

Supportive?

Generous?

Blue-chip?

Successful?

Dynamic?

Well-known?

Stable?

The list could go on and on. However, according to one group of researchers, when we evaluate an organisation we tend to use four main dimensions to categorise them.

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