Posts Tagged perception

Do companies have personalities?

Corporate Personhood by Jared Rodriguez / t r u t h o u t

I guess this corporation has a split personality.

When clients talk about the kind of organisations they would like to work for, what words do they use?

Creative?

Friendly?

Responsible?

Supportive?

Generous?

Blue-chip?

Successful?

Dynamic?

Well-known?

Stable?

The list could go on and on. However, according to one group of researchers, when we evaluate an organisation we tend to use four main dimensions to categorise them.

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What we should be teaching in interview training

Every now and again during interview coaching, I will stop and ask the client, “What do you think I’m looking for with that question?”. Having read an article by some organisational psychologists at the University of Zurich (Kleinmann et al., 2011), I’m going to ask that question a lot more.

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