Posts Tagged education

The fun theory

A while ago I was running a workshop on career choice. After we had explored all the various things that one should be doing to increase one’s chances of making a good decision, one of the participants looked at me with a rather glum expression and said ‘That sounds like too much hard work! Even though I know I should do it, I’m not sure I will. It’s not much fun.’

I had to agree with her. The way I was presenting it made it sound really onerous, responsible and worthy. Surely, there must be another way!

OK, The Fun Theory isn’t a career theory, it’s not really a theory at all. It’s a competition and marketing initiative by Volkswagen which involves coming up with ideas to encourage people to do responsible things (such as recycling and doing more exercise) by making them more fun. See the video below for a way to get people to take the stairs rather than the escalator.

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