Book review – Switch (via Careers Service 2.0)

Check out this interesting book review by Helen Curry at Careers Service 2.0…

Book review - Switch: How to change things when change is hard I’m going to cut to the chase here, I really loved this book and have been wildly recommending it to everyone I meet. It has a clear message and engaging supporting examples throughout – definitely lives up to the hype. So what is it and what does it have to do with Careers 2.0? Switch really emphasises the importance of engaging your changees with your mission in an emotional way – Find the Feeling. People respond better to individual human exam … Read More

via Careers Service 2.0

  1. #1 by Dan on 30 September 2010 - 23:13

    I find it interesting that the linked review has an explicit endorsement of SMART thinking.

    • #2 by David Winter on 2 October 2010 - 13:20

      Ironic, huh?

      I’m not saying that traditional SMART objectives are wrong. They have their place and serve a particular purpose in certain circumstances. But to apply them universally, as some people try to do, is too simplistic.

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